Telling large organisations
what they did not want to hear.

That is a strange route into software until you notice that most failed products failed for human reasons, not technical ones. Nobody wanted it. Nobody could work out how to use it. Somebody senior wanted it to exist and nobody checked whether anyone else did.

I have never stopped finding that more interesting than the technology, and it is most of what I am actually paid for now.

Where I learned to build things quickly and to recognise, from the inside, how agencies price work. That knowledge is why I can tell you which parts of a quote are the build and which parts are the layers around it.

Corporate innovation from both ends at once: large organisations trying to move like startups, and startups trying to survive contact with procurement. The lab is where I learned that a prototype settles arguments no slide deck can.

DAX-listed corporates and public-sector clients, building systems used by millions of people. All of it under NDA, and none of those clients will ever appear on this site.

What it left me with is specific: I can sit across from a sceptical stakeholder who has been burned before and not flinch, and I know the difference between a requirement and a preference someone has stopped questioning.

The same work without the layers. No account manager, no handover, no discovery phase that produces a slide deck. The person you talk to is the person who writes the code.

Two clients have now been with me for two years each. Both arrived after an agency quote had already stopped their project.